9 modules. 54 lessons. A workbook that turns your answers into ready-to-use AI prompts for your brand identity, positioning, pitch, and website headline.
Every lesson makes one point and ends with a real action — no filler, no fluff.
Move through it in a weekend or over three months. Lifetime access, no expiration.
See the strategy behind Nike's "Find Your Greatness" and Mad Men's Carousel pitch.
Finish the workbook and get 4 ready-to-paste AI prompts for your own brand identity.

Yaron Sagi is a serial entrepreneur and a well-known global brand strategist who's worked with brands like Apple, Meta (Facebook, Instagram), Nike, Disney, and Mobileye. He has a successful track record spanning more than a decade in the high-tech industry, leading companies to IPOs, exits, and investments.

6 core modules to build your foundation, plus 3 advanced modules for established brands and designers scaling their practice.
Yes. All 9 modules and 54 lessons are available immediately — go at whatever speed works for you, and revisit anything at any time with lifetime access.
No. The core 6 modules assume no prior brand background. The 3 advanced modules are for people who already have a brand or design practice and want to scale it.
A completed brand workbook — positioning statement, voice, visual system, and a 90-day action plan — plus 4 AI-ready prompts you can paste into your own AI tool to generate your brand identity message, positioning statement, elevator pitch, and website hero line.
This course is a digital product delivered as instant, lifetime access, and like all of our digital products, it is sold as final sale and is non-refundable.
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