Case studies / Brand strategy · Naming · Luxury beauty
Yoé
Market research, naming, messaging and a new look for Yoé, a clean-science luxury skincare brand.
The business problem: a new skincare product entering one of the most crowded luxury categories, with no name and no story yet.
Create a new luxury brand in one of the most competitive industries there is: beauty.
A clean-science skincare product entering a category crowded with established luxury names. Without a distinctive name and message, it would be one more jar on the shelf.
Science can be the luxury.
Luxury beauty usually sells mystique. Yoé had something more credible: clean-science innovation. The brand could make that the source of its prestige.
Research first. Then a name and a message to match.
Intensive market research shaped the new brand name and message, built around the pursuit of clean-science skincare innovation and beauty that transcends boundaries.
“The world’s most impossible cream.”
A new look that showcases the brand’s identity and values across packaging, imagery and launch materials.
A successful product launch.
An established brand experience and a successful launch, with customers who embraced the brand and its product.
Facing a similar challenge?
Book a 30-minute callNext case study: TYPE5: Brand identity · Venture capital · Space tech