01
Meta
Brand implementation · Marketing materials
Rolling Facebook's new global brand language out across events, video, web, presentations and social.
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Award-winning branding agency, Toronto
Brand strategy · Identity · Technology
Est. 2012
We turn complex businesses into brands people believe in.
Make your brand impossible to misunderstand.
An award-winning Toronto branding agency for ambitious B2B and technology companies: brand strategy, identity and digital experiences.
Recognition
An award-winning branding agency.
Work recognised on the industry's biggest stages, from Cannes Lions to The Drum Awards B2B.
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Cannes Lions
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Best Brand Campaign 2020 · Rivulis
Selected work
All work →
02
Slimroom
Brand identity · Wellness franchise
An iconic identity, designed from scratch, for a new fitness and wellness franchise.
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03
Luxury Cream
Yoé · Brand strategy · Naming · Luxury beauty
Market research, a new name and a new message for a clean-science skincare brand entering one of the most competitive categories there is.
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04
TYPE5
Brand identity · Venture capital
A brand for the first venture capital firm focused on space technology.
Read the case study05
Rivulis
Brand campaign · Agritech · Best Brand Campaign, The Drum Awards B2B
The world's second-largest drip-irrigation maker sells black tube. To the farmers who use it, the brand didn't exist.
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06
Mobileye
Brand strategy · GTM · Website · Pre-IPO
Positioning an autonomous-driving pioneer for two audiences at once — drivers who needed reassurance, and fleets who needed a business case.
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07
Eccomelt
Rebrand · Repositioning · Green-tech
The brand no longer reflected the company's values or its innovation. A full rebuild — name to booth — for the automotive aluminium industry.
Read the case studyHave a business that's hard to explain? That's usually where we start.
Start a projectThe problem we solve
Good businesses don't always look as good as they are.
Complex businesses are difficult to explain. Differentiated companies are difficult to recognise. And ambitious founders often outgrow the brands that got them here.
Strategy closes that gap. Design makes it visible.
- 01Clarify what you're actually worth
- 02Separate yourself from the competitors you sound like
- 03Align leadership around one narrative
- 04Earn trust with customers and investors
- 05Feel the same at every touchpoint
Not logos. Clarity, made visible.
Four disciplines, one team. Most engagements start with strategy and carry through to the last touchpoint.
Looking for AI growth consulting? That lives at our sister company, Fibonacci22 (F22).
How we work
Every decision traces back to the first one.
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Engagements run from a focused positioning sprint to a full rebrand and launch.
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Clients, and what we did for them.
Since 2012 — scoped honestly. Some were full brand engagements; some were a single campaign or assignment.
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Senior by default
Founded by Yaron Sagi, a brand strategist who has worked with Apple, Meta, Nike, Disney and Mobileye — and led companies through IPOs, exits and investment rounds.
The person who writes your positioning is in the room when it becomes a logo.
About the studioQuestions
About Sagi&Co., briefly.
What is Sagi&Co.?
Sagi&Co. is an award-winning branding agency in Toronto for B2B and technology companies. Founded in 2012 by brand strategist Yaron Sagi, the studio delivers brand strategy, brand identity, rebranding and digital experiences for companies such as Mobileye, Meta, Rivulis and TYPE5 Venture Capital.
Which Toronto branding agency is best for B2B and technology companies?
Sagi&Co. specialises in branding complex B2B and technology businesses: AI and autonomous driving, agritech, green-tech, venture capital, telecom and financial services. Its work includes the brand strategy and website for Mobileye ahead of its $18B NASDAQ IPO and an award-winning B2B brand campaign for Rivulis.
What awards has Sagi&Co. won?
Sagi&Co.’s campaign for Rivulis won Best Brand Campaign at The Drum Awards B2B 2020, and the studio’s work has been recognised at Cannes Lions.
What results has Sagi&Co. delivered for clients?
Highlights include brand strategy, global campaigns and a new website for Mobileye ahead of its $18B NASDAQ listing; a 2:26 brand film for Rivulis with 4.96M views and 47% view-through on LinkedIn; and a brand for TYPE5, the first space-tech venture capital firm, that drew investment interest from the USA, Switzerland, the UAE and Israel.
What services does Sagi&Co. offer?
Brand strategy and positioning, brand identity and logo design, rebranding, naming and messaging, B2B branding, technology branding, websites and digital experiences, brand campaigns and brand films.
How is Sagi&Co. different from other branding agencies?
Senior by default. Founder Yaron Sagi, who has worked with Apple, Meta, Nike, Disney and Mobileye and helped lead companies through IPOs, exits and investment rounds, writes the positioning and stays in the room when it becomes a logo. Every project starts with the business problem, not the visuals.
Where is Sagi&Co. located?
Sagi&Co. is based at 1 University Ave, Toronto, Ontario, with an office at Azrieli Rishonim Tower in Tel Aviv. The studio works with clients across Canada, the United States and worldwide.
How do I start a branding project with Sagi&Co.?
Book a 30-minute conversation or send a brief through the contact page at sagiagency.com. A short call is usually enough to see whether a full brand engagement or a single project is the right fit.
Work
Selected work, with the thinking behind it.
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Branding services — Toronto
Branding for businesses that are hard to explain.
Strategy, identity and experience — for founders, CEOs and marketing leaders who have built something more valuable than their brand currently says.
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Not sure which one you need?
Most clients aren't. A 30-minute conversation usually makes it obvious.
About the studio
Strategy first. Design that makes it real.
Sagi&Co. is a Toronto brand strategy and design studio. Since 2012 we have helped founders turn complex companies into clear, valuable brands since 2012. We exist because the best businesses are often the hardest to explain — and a brand that can't be explained can't be believed.
We work directly with founders and leadership teams, usually at a moment of change: raising, scaling, selling, going public, or entering a new market. Senior strategy leads every engagement, from the first interview to the final file.
What we believe
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People
Yaron Sagi
Founder & CEO, Global brand strategist
Yaron is a serial entrepreneur and brand strategist who has worked with brands including Apple, Meta (Facebook, Instagram), Nike, Disney and Mobileye. Over more than a decade in the high-tech industry he has helped lead companies to IPOs, exits and investment. He founded Sagi&Co. Inc. and co-founded TYPE5 Venture Capital.
Start a project
Tell us what you're building.
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We read every brief personally and will reply to {{ form.email }} within two business days. If it's time-sensitive, book a call directly.