Case studies / Rebrand · Repositioning · Green-tech
Eccomelt
A ground-up rebrand that repositioned an aluminium company as a green-tech leader for the automotive industry.
The business problem: an innovative aluminium company looked like a commodity supplier, and its brand was holding back conversations with major automotive clients.
Reposition Eccomelt as a leader in the automotive aluminium industry.
The existing brand did not reflect the company’s values or its innovation. In a supply chain where automotive manufacturers choose long-term partners carefully, looking like a generic metals supplier meant competing on price instead of value.
Sustainability is the story buyers are already looking for.
Automotive brands are under pressure to prove their supply chains are cleaner. Eccomelt’s technology answered that need, but nobody could see it. The brand had to lead with the green-tech story, not the metal.
An innovative green-tech brand that positions Eccomelt as a leader in aluminium.
A full brand transformation from the ground up, told through storytelling rather than specification: a new positioning, a new logo and a new visual language built to look at home next to the automotive brands Eccomelt wanted to work with.
New logo. New website. A brand film. A booth for one of the world’s most recognised supercar brands.
The new brand launched with a brand video built on compelling storytelling, a new website, and exhibition booth design for one of the most recognised supercar brands on the planet.
A brand that attracts major clients.
The repositioned brand presents Eccomelt as a trustworthy partner to major automotive clients. The new tagline, logo and video drew attention across the industry, turning the brand from a hurdle into a door-opener.
“Sagi&Co. have made our brand much more powerful and our messages more targeted. The tagline, the new logo and video have attracted a lot of attention in our industry.”
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