Case studies / UX/UI · Digital experience · Brand video
HOT
UX/UI design for HOT’s VOD platform and brand videos for its new products, as part of the HOT rebrand.
The business problem: a leading TV provider needed its digital experience to win and keep subscribers as viewing moved to screens and streaming.
Bring the HOT rebrand to every digital screen.
HOT, a leading provider of television services, wanted to improve its user interface and user experience and create compelling marketing videos to attract new customers. As viewers moved to on-demand, the VOD experience had become the product people judged the brand by.
In TV, the interface is the brand.
Subscribers meet HOT every day through the screen, not through ads. A flawless day-to-day experience would do more for loyalty than any campaign.
A flawless digital customer experience for day-to-day viewing.
We designed an intuitive, visually rich UI/UX for HOT’s VOD platform with seamless navigation across TV and mobile, and produced high-quality videos that communicated the platform’s features and benefits.
VOD interface design and brand videos for HOT’s new products.
Title pages, kids’ home screens and content discovery for the VOD platform, plus brand videos for HOT’s new products and initiatives, including HOT ONE (with Gal Gadot), HOT ENERGY, HOT REMOTE and HOT VOD.
More engagement, more subscriptions.
A complete remaster of HOT’s VOD design resulted in a major increase in user engagement and a boost in new subscriptions, while the marketing videos drove significant traffic to the platform.
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