Case studies / Brand identity · Merger · Wealth management
Prospera
Brand strategy and identity for Prospera Succession Partners, the merger of two family wealth management groups, built on legacy, integrity and wisdom.
The business problem: two family wealth groups merged into one, and the new firm had to carry both legacies and earn client trust from day one.
Create one new brand for the merger of two wealth management groups.
Two family groups, each with its own history and clients, needed a single brand that both could stand behind. In wealth management, a merger can unsettle the clients it is meant to serve; the new brand had to reassure them, not confuse them.
Legacy is the product.
In wealth management, clients buy continuity. The brand had to show that the legacy of each family shapes every decision, with integrity as the cornerstone and wisdom guiding the path to wealth.
Encapsulate family, integrity and wisdom in one brand.
We first refined the brand message for authenticity and impact, built around values that carry across generations: Our Partners. Our Family. Our Values.
Every pixel, every word, every interaction crafted to honour heritage.
A new name, logo and visual identity designed to honour the heritage of both groups and inspire future legacies.
A stronger brand presence and a strong market footprint.
The rebrand gave the merged group a stronger presence in the market and a strong footprint from launch, with one brand that clients and partners of both families could recognise as their own.
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