Case studies / Brand implementation · Marketing materials · Events
Meta
Implementing Facebook’s new global brand language across marketing materials, events and digital for regional programmes.
Scope: brand implementation and marketing materials during Facebook’s global rebrand. Sagi&Co. did not create the Meta brand identity.
The business problem: a new global brand language had to show up consistently in every local programme, event and channel, at speed.
A new global brand language, and every marketing touchpoint still to translate.
Toward Facebook’s global rebranding, the team needed the new system applied consistently across videos, ads, websites, events, newsletters and presentations. Inconsistency at a local level would undercut a rebrand being rolled out worldwide.
A global system only works if it flexes locally.
Each programme spoke to a different audience, from health-tech founders to fintech partners. The brand language had to stay strict while the content adapted to each room.
One language, applied with discipline across every format.
We created programme-specific content for Digital Health, Consumer Tech and Fintech, all within the new brand language, with templates and art direction that kept every output on-brand.
Conference booth materials, websites, presentations and social video.
A complete marketing toolkit, from physical event environments and booth materials to event websites, presentations, newsletters and short-form social content for Digital Health, Consumer Tech and Fintech programmes.
A consistent brand across every programme and channel.
Meta’s regional programmes launched with materials that matched the new global brand language, delivered by a team the client describes as thinking big and out of the box.
“Sagi’s team are super professional, very insightful, and wonderful people to work with. They think big and out of the box with an amazing approach towards design.”
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