Case studies / Brand identity · Logo design · Wellness franchise
Slimroom
An iconic brand identity, designed from scratch, for a new fitness and wellness franchise.
The business problem: founders with a franchise plan and no brand. The identity had to sell the concept to customers and future franchisees alike.
Create an iconic identity for a new wellness and fitness brand, from a blank page, ready to franchise.
Designing the logo from scratch meant first seeing the founders’ vision clearly, then turning it into one exact image the franchise could be built on. A franchise brand has to work at every location and persuade future partners to invest in it.
Simplicity is what scales.
A franchise lives or dies on repetition. The simpler and more distinctive the mark, the easier it is to reproduce perfectly on every storefront, product and screen.
An iconic brand that stands out as a new leader in its category.
An identity built to anchor a franchise: simple enough to repeat at every location, distinctive enough to own the category.
The art of simplicity.
Logo, colour system and brand applications, from exterior building signage to product packaging.
The brand the founders needed to launch their franchise.
Slimroom got the identity it set out to build a wellness franchise on. In the founder’s words, everyone loves the logo and connects to it: exactly the effect they wanted.
“Everyone loves the logo and connects to it! It’s the exact effect that we wanted.”
Facing a similar challenge?
Book a 30-minute callNext case study: Yoé: Brand strategy · Naming · Luxury beauty