Case studies / Brand strategy · GTM · Website · Pre-IPO
Mobileye
B2B and B2C brand strategy, global campaigns and a new corporate website for Mobileye in the lead-up to its $18B NASDAQ IPO.
The business problem: one autonomous-driving brand had to win the trust of drivers and the budget of fleet managers, ahead of a NASDAQ listing.
Position Mobileye as the global leader in autonomous driving, for consumers and businesses at once.
Mobileye was heading toward a public listing. Its story had to land with drivers deciding whether to trust driver-assistance technology, fleet managers deciding whether it paid for itself, and investors deciding what the company was worth. One brand, three very different audiences, and a timeline set by the IPO.
Drivers buy reassurance. Fleet managers buy economics.
The same product needed two arguments. For drivers, the ease and safety of Mobileye systems. For fleets, a data-driven case built on measurable economic benefits such as insurance savings. Trying to say both in one message would have weakened each.
“Modern Driving Needs Modern Technology.”
We built a single brand strategy for B2B and B2C segments worldwide, with one umbrella idea and distinct proof points for each audience. Consumer communication led with safety and simplicity; fleet communication led with data and return on investment.
Global campaigns, a new corporate website and the IPO book.
We launched a new corporate website designed to show Mobileye’s innovation and its economic advantage side by side, rolled out global marketing campaigns, and supported preparation of the IPO book so the brand story was consistent from customer to investor.
Mobileye listed on NASDAQ (MBLY) at an $18B valuation.
Sagi&Co. delivered the brand strategy, global campaigns, website launch and IPO book preparation that carried Mobileye into its NASDAQ listing, with a brand ready to speak to customers, partners and investors in one voice.
“Sagi understood the marketing challenges and the immense potential that a company like Mobileye has and created our new website and marketing strategy for our worldwide campaigns. High-quality messaging that allowed us to achieve great results that led to a successful IPO.”
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