Knowledge

Branding ideas for companies that are hard to explain.

Practical guides on brand strategy, positioning and identity for B2B and technology companies, from Sagi&Co., a branding design firm in Toronto.

• Nov 09, 2026 · Brand strategy · 12 min read

  B2B Brand Strategy: How Complex Technology Companies Earn Trust Before the First Sales Call

  Why complex B2B technology companies lose deals before the first call, and how positioning, a full brand system and inflection-point planning turn brand into a commercial asset.